Cheryl Archer

Professional Business and Executive Coach

Cheryl Archer is a Business Coach that works with woman-owned small business owners to grow their business by translating their goals and ideas into reality resulting in a steady flow of customers/clients, increased revenue, financial stability and operational efficiencies.

After spending  over 30 years as an entrepreneur, CEO, executive, consultant and trainer, Cheryl knows what it takes to make a living at what you love to do and is as passionate at growing your business as you are!

In addition to her extensive business and entrepreneurial experience, Cheryl is a Certified Professional Coach and Energy Leadership Master Practitioner with IPEC (Institute for Professional Excellence in Coaching). Cheryl also holds a Master’s Degree in Organizational Management.

Outside of her passion for coaching and women’s success in business, Cheryl loves the outdoors and is an avid hiker and golfer.  She enjoys partnering with her clients in creating a thought-provoking process that inspires, motivates, and empowers. Her high energy and positive attitude allows her to connect to help her clients achieve their personal and business goals faster than they could ever do on their own.

Working with me you will:

  • Stop going it alone! I coach, support and advise you every step of the way to start or grow your business without the overwhelm and stress!
  • Get focused on those things that are vital to sustaining and growing your business.
  • Become organized and automated so your workload is less, while providing the necessary support to your team and customers/clients.
  • Build a steady stream of customers/clients to increase your revenue and stability of your business.


  • Led an organization’s $15MM eCommerce re-platform, resulting in a 60% increase in sign up conversion rates and a 30% increase in order conversation rate.
  • Spearheaded a team of system architects to streamline vast portfolio of business applications for one of world's largest gaming companies, resulting in savings of $9M in first year.
  • Led a mobile application development team to build award-winning mobile app for $1B global direct sales organization, reducing new associate sign-up process from 40 minutes to 60 seconds.
  • Co-developed and delivered leadership training to women in the safety, health, and environment industry via webinars, local workshops and national conferences.
  • Engaged with dozens of senior leaders, guiding them to achieve superior business goals such as leadership, sales and business growth, profitability, and market share expansion.
  • Conducted strategic planning sessions with over 20 client companies in various industries, establishing key strategic initiatives, action plans, initiative owners, key performance indicators and a management review process.
  • Utilized strategic planning to develop and implement a five-year business plan and budget supporting 40% EBITDA growth in a high end motorsport manufacturing company.
  • Led a strategic project resulting in organizational structure change from department functions to project teams, leading to $4MM in cost savings and increased market share from 9% to 14%.
  • Provided leadership and direction to a team of consultants engaged in the deployment of an organization-wide change model to over 50 client companies in the aerospace, biotech, software and construction industries.
  • Developed and led organizational change initiative to drive smooth transition from privately held, USA owned company to publicly traded, European owned division of a global company.
  • Created and delivered Change Management training program to over 100 executives at one of world's leading dental lab services providers, leading to development, implementation, and sustainability of change efforts in the organization.
  • Led a strategic initiative project team in a global biotech company that reduce new product development introduction cycle time by 50%.
  • Drove the operational planning and successful execution of new product introductions in a global manufacturing company from 20% of sales to 40% to exploit market growth opportunities.
  • Co-developed and supported delivery of a High Performance Work System to a leading manufacturer and retailer that included leadership and self-directed work teams’ development, change management and creation of a new compensation/incentive structure.
  • Developed and executed a strategic workforce development plan with a leading manufacturer that led to the implementation of continuous improvement teams, demand flow-based production lines and work in process reduction in excess of $2M in less than six months.
  • Used organizational and employee assessment data to develop workforce development programs and standard work that improved employee performance, commitment, and motivation.
  • Developed and executed a corporate succession planning process increasing the number of succession pool candidates by 20% in six months.
  • Led a strategic project team for an organization-wide employee development plan which changed the organizational structure from traditional departmental functions to project teams which resulted in over $4M in cost savings, increased market share from 9% to 14% and reduced operational costs by over 20%.